Yong-Li’s introduction into the personal care industry began when she first started working in the family packaging business over 10 years ago, where they supplied globally (and continue to supply) product packaging to leading sunscreen, skincare, cosmetics and food brands. It was there that she learnt the processes involved with product development and was inspired to create skincare that was luxurious, effective, inclusive and uniquely Australian-made. Yong-Li is also an accredited product formulator and advanced skin science expert.