Veena Harbaugh serves as Director of Marketing and Communications for B Lab U.S. & Canada where she works to grow the B Corp movement and increase business leadership on the challenges of our time — racial equity, climate justice, and building an inclusive economy.

As a marketer, Veena is fascinated by the companies that make substantive positive impact and the leaders driving change in business. This interest led her to work on sustainability at Salesforce, overhaul communications at The Natural Grocery Company, and become an entrepreneur, running a bike-taxi company with her brother.

Before deciding on business as her lane to make change, Veena was a field organizer in Iowa for President Obama’s 2008 election and worked in local government on policy and communications at the SF Department of the Environment. She conducted original research on the physical impacts of climate change at the Center for Climate and Energy Solutions, and in 2011 was named a Harry S. Truman Scholar. Veena’s spent equal years in Iowa, Texas, and the California Bay Area where she lives now